Video and Stands for Exhibitions
Nowadays companies use corporate video as an essential tool to achieve effective communication in exhibitions and trade fairs.
That is why when a stand is designed professionally, it seeks to include a plasma screen or video wall to play your corporate video.
If your company exhibits at international fairs the video is of particular relevance as a potential client may
note the relevance of your company and certainly any negotiation you establish with them will be more fruitful once they've seen the video.
If we walk through the main venues of fairs in the world, we will see as the more relevant is the fair the more is the use of professional videos on stands,
because time is money and any communication tool that allows a client to be aware of our company is worth it's weight in gold.
What elements should be taken into account to make a video for your Stand?
Note that your video won't have any audio -at least at trade show presentation- which will give much more importance to motion graphics and labeling to highlight conceptsNo visitor will be standing to long in front of your stand, so you must keep repeating your concepts with some repetitions -specially key concepts- for any visitor to know them.
A clear and concise message is the best way for the visitor to be clear on what our differential value is.
Don't hesitate, on your next trade fair or event get a quality audiovisual production. Here, in Producciones Master, we're experts in expo videos.
If you wish to know your options on stand design to participate in some trade fair, you can click here to visit the nStand website where you will be able to find stand design providers that will help you to have a successfull participation at exhibitions no matter on which part of the world you are.